Goodyear Helps Motorists Get To Grips With Efficiency

A new tyre launched by innovation specialists Goodyear will offer motorists an environmentally friendly addition to their car - lowering fuel consumption and Co2 and offering high mileage without compromising on safety.

Years of research and development has culminated in the unveiling of Goodyear’s new EfficientGrip tyre, which becomes the first product to harness the company’s unique ‘FuelSaving Technology’.

Independent performance tests run by world renowned TUV SUD Automotive have shown that, compared to the average performance of other leading brands, the new tyre has achieved 13 per cent better rolling resistance, and close to a two point increase in both fuel consumption and braking distances.

The success in improving rolling resistance has led to a staggering mileage performance, with a car equipped with the new EfficientGrip tyres showing almost 50 per cent increase in long term mileage on its free axle, and close to 10 per cent on the driven axle.

The tyre has already received the thumbs up from the environmentally friendly Nordic region in the form of the official ‘Ecolabel’, and now Goodyear corporate communications manager James Bailey believes it will offer a simple solution for UK motorists.

He said: “In the past it has been very difficult for motorists to choose a tyre for environmental of fuel saving reasons because it has normally meant a compromise somewhere else, whether it be on performance or safety criteria – the EfficientGrip changes that.

“People are becoming more and more aware of the difference that their tyres can make on fuel consumption, in every way from the product they choose in the first place to the way they are maintained during their lifetime.

“The EfficientGrip offers a great way for people to do their bit in reducing emissions whilst still having the peace of mind offered by Goodyear’s track record in safety.”

The launch of the EfficientGrip comes in the wake of EU plans to introduce mandatory tyre labelling in less than three years time, meaning that motorists would be encouraged to understand the fuel efficiency, wet performance and noise pollution implications of each product before making their purchase.

Goodyear has welcomed this move and believes the EfficientGrip will pave the way for drivers to think more carefully about these factors before they buy.

Mr Bailey said: “EfficientGrip simplifies the equation as it offers excellent performance in all three areas – the new system will highlight those tyres that focus heavily on market leading one area at the neglect of another.”

For more information on the EfficientGrip visit www.mygoodyear.co.uk

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