Haslimann Taylor invites Sir Terry Pratchett to create Wincanton ‘Walk of Fame’
Haslimann Taylor has worked with Sir Terry Pratchett OBE to create a Hollywood style walk of fame for client Taylor Wimpey at its Kingwell Rise new homes development in Wincanton.
The new homes development in the small Somerset town rose to fame this time last year when it unveiled Discworld-inspired road names in keeping with the town’s official twinning with the fictional city of Ankh-Morpork from the Discworld novels. Part of a creative launch campaign for the development, Treacle Mine Road and Peach Pie Street won a public vote in 2009 but since then Taylor Wimpey has gained council approval to name all of the roads at the development after Discworld with additions including Hen And Chickens Field, Morpork Street and Kinklebury Street.
Hundreds of Discworld fans, many in costume, descended on Kingwell Rise to see Sir Terry place his hands and signature into concrete at the development following other Discworld activities organised by the Discworld Emporium of Wincanton.
Anna Jester, account director at Haslimann Taylor said: “The Discworld campaign has generated fantastic coverage for Kingwell Rise, both regionally and nationally since its launch last year. It continues to appeal to the media and has been a great vehicle for building community relations in Wincanton.”
Richard Goad, regional sales and marketing director for Taylor Wimpey, explained: “We were simply over the moon to have Sir Terry back at the development leaving another permanent mark on Kingwell Rise for current and future residents. Following the public vote last year, it seemed fitting to try to get approval on Discworld names for all of the roads at the development and we are thrilled that we did.”
Replica road names were signed by Sir Terry at the event and are planned for auction at the official Discworld convention in Birmingham in August. All proceeds, in addition to a further donation from Taylor Wimpey, will go to the Alzheimer's Research Trust, of which Sir Terry is a patron.
Haslimann Taylor has worked with Sir Terry Pratchett OBE to create a Hollywood style walk of fame for client Taylor Wimpey at its Kingwell Rise new homes development in Wincanton.The new homes development in the small Somerset town rose to fame this time last year when it unveiled Discworld-inspired road names in keeping with the town’s official twinning with the fictional city of Ankh-Morpork from the Discworld novels. Part of a creative launch campaign for the development, Treacle Mine Road and Peach Pie Street won a public vote in 2009 but since then Taylor Wimpey has gained council approval to name all of the roads at the development after Discworld with additions including Hen And Chickens Field, Morpork Street and Kinklebury Street.
Hundreds of Discworld fans, many in costume, descended on Kingwell Rise to see Sir Terry place his hands and signature into concrete at the development following other Discworld activities organised by the Discworld Emporium of Wincanton.
Anna Jester, account director at Haslimann Taylor said: “The Discworld campaign has generated fantastic coverage for Kingwell Rise, both regionally and nationally since its launch last year. It continues to appeal to the media and has been a great vehicle for building community relations in Wincanton.”
Richard Goad, regional sales and marketing director for Taylor Wimpey, explained: “We were simply over the moon to have Sir Terry back at the development leaving another permanent mark on Kingwell Rise for current and future residents. Following the public vote last year, it seemed fitting to try to get approval on Discworld names for all of the roads at the development and we are thrilled that we did.”
Replica road names were signed by Sir Terry at the event and are planned for auction at the official Discworld convention in Birmingham in August. All proceeds, in addition to a further donation from Taylor Wimpey, will go to the Alzheimer's Research Trust, of which Sir Terry is a patron.
For further information please contact Anna Jester at Haslimann Taylor on 0121 355 3446 or email news@htpr.co.uk
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